Target Readership and Character Profile

      Character Profile

• Male
• 16-34
• lives in an Urban area, e.g. London
• loves grime/rap
• educated
• creative
• unemployed or below average income
  
  

  Target Readership

  
  

  Jamesh is a 21 year old living in Southwark, he is currently studying Music at college. He works at a men's barbers and they play his favourite songs so he is constantly surrounded by his favourite music. He enjoys listening and making music in his spare time. His favourite music genre is Grime and Rap, his favourite artists are Wiley, J2k and Skepta. Jamesh likes to listen to his own music after a long day at college to wind down and relax.

  
  

  Other than music, Jamesh plays football and is a very passionate West Ham United supporter; he regularly goes and watches his team. He also plays for his local team, Southwark FC, but this means he loses time on making his music, which is his biggest ambition. He loves watching friends and cartoons whic bring out his childish side, such as; Simpsons, Futurama and Family Guy.
  
  Jamesh doesn't doesn't have many friends but he does treasure his true friends. These friends enjoy the same hobbies and love the same music, but Jamesh doesn't feel like he has to follow the crowd, he likes to stand out. He has a very unique fashion sense because he cant afford the latest fashion, so he sticks with retro style clothes but makes them his own, such as; Nike, Adidas, Tommy Hilfiger and FILA.